Wednesday 16 January 2019
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africanews - 6 month ago

Soft power: Culture as a weapon of influence

@BarbaraLoundou In this week’s culture segment we take a look at a term used in international relations: soft power’. Soft power is the power to influence in the gentle way and culture is one of the best assets to develop its strategy of influence abroad. We take the example of the United States. If America is a world power, it is primarily thanks to its army and its economy but also to its soft power. Films, music, food, have served to establish American domination. And if a country’s public opinion h

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