Friday 26 February 2021
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maverick - 3 days ago

OPINIONISTA: Why strategy matters in a newsroom: It’s not just ‘what’, but also ‘how’ and ‘why’

What is a strategy and how much of a role should it play in a newsroom? As a management concept, strategy has been the subject of many books and consultants’ dreams. A nebulous concept that, despite two-day retreats and a mountain of yellow post-it notes, can feel like an annual box-ticking exercise. Like so many business concepts, without the proper direction and instruction, they can be easy to gloss over or their importance misconstrued. Getting strategy right is crucial to s getting it wrong can be fatal.


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