Friday 13 September 2024
Home      All news      Contact us      RSS     
dailymaverick - 9 days ago

MULTICHOICE MASTER PLAN: DStv woos premium, high-paying customer segment with subscription price cuts

The move by MultiChoice, the owner of DStv, has not surprised market watchers. One analyst said MultiChoice has to offer inducements to retain customers in the premium segment, who ‘usually pay the big bucks’.


Latest News
Hashtags:   

MULTICHOICE

 | 

MASTER

 | 

premium

 | 

paying

 | 

customer

 | 

segment

 | 

subscription

 | 

price

 | 

Sources